Original question: "How would you describe your overall opinion on the use of AI by game developers?"
This study included 1,001 participants from the U.S. and 503 participants from the United Kingdom between 18 and 64 years. Participants were selected to be representative, in terms of age and gender, of the demographic profiles of gamers in both markets.
Citation formats
Common worries about AI use in game dev according to U.S and UK gamers 2023
Video gamers in the United States and the United Kingdom (UK) felt that it was important that the use of AI in game development did not push out human creativity. A March 2023 survey found that ** percent of respondents were concerned that AI could make it harder for **.
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National Research Group. (April 18, 2023). Most common concerns about generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/
National Research Group. "Most common concerns about generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/
National Research Group. (2023). Most common concerns about generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/
National Research Group. "Most Common Concerns about Generative Ai Use in Game Development According to Gamers from The United States and United Kingdom (Uk) in March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/
National Research Group, Most common concerns about generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/ (last visited July 26, 2026)
Most common concerns about generative AI use in game development according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph], National Research Group, April 18, 2023. [Online]. Available: /statistics/1400089/uk-us-gamer-generative-ai-use-by-game-dev-worries/
