PC Game Pass brand profile U.S. 2025| ��ƽ��

PC Game Pass brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2025

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

765 respondents

Age group

18-64 years

Special properties

respondents who use Video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of PC Game Pass in the United States?
When it comes to video game subscription users, brand awareness of PC Game Pass is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PC Game Pass in the United States?
In total, **% of U.S. video game subscription users say they like PC Game Pass.

What is the usage share of PC Game Pass in the United States?
All in all, **% of video game subscription users in the United States use PC Game Pass.

How loyal are the customers of PC Game Pass?
Around **% of video game subscription users in the United States say they are likely to use PC Game Pass again.

What's the buzz around PC Game Pass in the United States?
In 2025, about **% of U.S. video game subscription users had heard about PC Game Pass in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.