Original question: "How would you describe your overall opinion on the use of AI by game developers?"
This study included 1,001 participants from the U.S. and 503 participants from the United Kingdom between 18 and 64 years. Participants were selected to be representative, in terms of age and gender, of the demographic profiles of gamers in both markets.
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Opinion on AI use in game development according to U.S and UK gamers 2023
Video gamers in the United States and the United Kingdom (UK) were somewhat cautious about the use of generative AI by video game developers. A March 2023 survey found that ** percent of respondents felt that AI could be a helpful tool for game developers, but only if used carefully and responsibly.
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National Research Group. (April 18, 2023). Overall opinion on AI use by game developers according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/
National Research Group. "Overall opinion on AI use by game developers according to gamers from the United States and United Kingdom (UK) in March 2023." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/
National Research Group. (2023). Overall opinion on AI use by game developers according to gamers from the United States and United Kingdom (UK) in March 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/
National Research Group. "Overall Opinion on Ai Use by Game Developers According to Gamers from The United States and United Kingdom (Uk) in March 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/
National Research Group, Overall opinion on AI use by game developers according to gamers from the United States and United Kingdom (UK) in March 2023 ÌÇÐÄÆƽâ°æ, /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/ (last visited July 26, 2026)
Overall opinion on AI use by game developers according to gamers from the United States and United Kingdom (UK) in March 2023 [Graph], National Research Group, April 18, 2023. [Online]. Available: /statistics/1400086/uk-us-gamer-generative-ai-ai-use-by-game-dev-opinion/
