Xbox Live Gold brand profile U.S. 2022| ��ƽ��

Xbox Live Gold brand awareness, usage, popularity, loyalty, and buzz among video game subscription users in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

746 respondents

Age group

18-64 years

Special properties

respondents who use Video game subscriptions

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game subscriptions, which of the following brands do you like?
Brand usage: When it comes to video game subscriptions, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to video game subscriptions, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Xbox Live Gold in the United States?
When it comes to video game subscription users, brand awareness of Xbox Live Gold is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Xbox Live Gold in the United States?
In total, *** of U.S. video game subscription users say they like Xbox Live Gold. However, in actuality, among the *** of U.S. respondents who know Xbox Live Gold, *** of people like the brand.

What is the usage share of Xbox Live Gold in the United States?
All in all, *** of video game subscription users in the United States use Xbox Live Gold. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Xbox Live Gold?
Around *** of video game subscription users in the United States say they are likely to use Xbox Live Gold again. Set in relation to the *** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Xbox Live Gold in the United States?
In July 2022, about *** of U.S. video game subscription users had heard about Xbox Live Gold in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Xbox Live Gold in the United States.

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