Original question:"How would you describe the tone of the coverage you’ve seen relating to the use of AI in the gaming industry?"
This study included 1,001 participants from the U.S. and 503 participants from the United Kingdom between 18 and 64 years. Participants were selected to be representative, in terms of age and gender, of the demographic profiles of gamers in both markets.
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Generative AI in gaming discussion tone according to U.S and UK gamers 2023
Video gamers in the United States and the United Kingdom (UK) felt that the coverage of the use of generative AI in video gaming was primarily positive. A March 2023 survey found that ** percent of respondents said that the coverage by streamers and content creators was mainly positive.
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National Research Group. (April 18, 2023). Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/
National Research Group. "Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/
National Research Group. (2023). Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/
National Research Group. "Tone of Generative Ai Coverage in Gaming According to Gamers from The United States and United Kingdom (Uk) in March 2023, by Outlet." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/
National Research Group, Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet ÌÇÐÄÆƽâ°æ, /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/ (last visited July 27, 2026)
Tone of generative AI coverage in gaming according to gamers from the United States and United Kingdom (UK) in March 2023, by outlet [Graph], National Research Group, April 18, 2023. [Online]. Available: /statistics/1400025/uk-us-gamer-generative-ai-discussion-tone/
