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Preferred content on online media platforms in India in 2019, by category

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Source

Release date

2019

Region

India

Survey time period

2019

Number of respondents

1,458 respondents

Method of interview

Questionnaire

Citation formats

Preferred OTT content India 2019 by category

Published by
Christy Tila,
Jul 9, 2020
In 2019, approximately ** percent of the surveyed over-the-top (OTT) application users in India opted for full length movies or films as the preferred content. Additionally, conventional media categories such as movies and related music content, dominated the content preference of the users, accounting for approximately ** percent of the consumed media content.
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