A survey conducted in October 2022 on video-based media consumption in India revealed that over ** percent of OTT viewers choose what to watch after researching the content online. Overall, ** percent of the respondents conducted research across verticals including movies and linear TV to gain insights into the content that they wanted to watch in 2022.
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BCG India. (March 27, 2023). Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. "Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical." Chart. March 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. (2023). Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India. "Consumers Who Conduct Research Online to Make a Viewing Decision in India as of October 2022, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2023, /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
BCG India, Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical ÌÇÐÄÆƽâ°æ, /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/ (last visited July 28, 2026)
Consumers who conduct research online to make a viewing decision in India as of October 2022, by vertical [Graph], BCG India, March 27, 2023. [Online]. Available: /statistics/1381351/india-online-research-to-make-a-viewing-decision-by-vertical/
