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Share of desktop unique visitors of over-the-top (OTT) platform in India in April 2022, by leading platform (in millions)

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Source

Release date

July 2022

Region

India

Survey time period

April 2022

Citation formats

Share of desktop OTT unique visitors India 2022, by leading platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2023
In April 2022, about ** percent of the unique visitors of MX Player accessed the OTT platform through a desktop in India. However, only about ** percent of Netflix's unique visitors used a desktop to access the site during that period. Domestic video streaming platforms were able to penetrate the Indian market far better than global ones due to their affordability and availability of content in several Indian languages.
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