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Distribution of video-based media consumption in India as of October 2022, by vertical

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Sources

Release date

March 2023

Region

India

Survey time period

October 2022

Number of respondents

2,615 respondents

Citation formats

Video content consumption India 2022, by vertical

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2023
As revealed by a survey on video consumption habits in India conducted in October 2022, a majority of respondents amounting to ** percent, consumed content across verticals that included linear TV, OTT, and movie studios. Linear television alone was the next most popular vertical among Indian consumers for video consumption during the survey period.
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