It was calculated that television and professional video advertising spending reached around *** billion euros in 2021, which constituted **** percent of the total ad spending in the country. The share is expected to drop to **** percent by 2027.
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WPP Media. (June 1, 2022). Share of TV and professional video in advertising expenditure in France from 2014 to 2027 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1378877/tv-advertising-expenditure-share-france/
WPP Media. "Share of TV and professional video in advertising expenditure in France from 2014 to 2027." Chart. June 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1378877/tv-advertising-expenditure-share-france/
WPP Media. (2022). Share of TV and professional video in advertising expenditure in France from 2014 to 2027. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1378877/tv-advertising-expenditure-share-france/
WPP Media. "Share of Tv and Professional Video in Advertising Expenditure in France from 2014 to 2027." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2022, /statistics/1378877/tv-advertising-expenditure-share-france/
WPP Media, Share of TV and professional video in advertising expenditure in France from 2014 to 2027 ÌÇÐÄÆƽâ°æ, /statistics/1378877/tv-advertising-expenditure-share-france/ (last visited July 30, 2026)
Share of TV and professional video in advertising expenditure in France from 2014 to 2027 [Graph], WPP Media, June 1, 2022. [Online]. Available: /statistics/1378877/tv-advertising-expenditure-share-france/
