executives of travel companies with revenue higher than one billion U.S. dollars and that have at least agreed upon some basic AI strategy
Supplementary notes
The source defines AI maturity as the level to which companies have mastered a series of AI-related capabilities. These include foundational AI capabilities (e.g. cloud and platform tools, architecture and governance) and differentiation AI capabilities (e.g. AI strategy and C-suite sponsorship).
Citation formats
Share of travel firms that implemented AI strategies worldwide 2021, by AI maturity
A global survey involving companies with revenue higher than one billion U.S. dollars investigated the level of AI maturity in the travel industry. The firms were classified based on the implementation level of a series of AI-related capabilities, ranging from cloud and platform tools to AI strategies. As of September 2021, of the surveyed travel companies were labeled as "AI Experimenters", meaning that they lacked mature AI strategies and the capabilities to operationalize. Meanwhile, "AI Achievers" - businesses that had differentiated AI strategies and the ability to operationalize for value - accounted for ** percent of the sample.
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Accenture. (November 8, 2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies ." Chart. November 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. (2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of Travel Companies That Implemented Artificial Intelligence (Ai) Strategies Worldwide as of September 2021, by Maturity of Ai Strategies ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2022, /statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture, Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies ÌÇÐÄÆƽâ°æ, /statistics/1378066/ai-implementation-level-travel-companies-worldwide/ (last visited July 29, 2026)
Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph], Accenture, November 8, 2022. [Online]. Available: /statistics/1378066/ai-implementation-level-travel-companies-worldwide/
