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Technologies expected to make the biggest impact for online travel agencies (OTAs) worldwide in the next 12 months as of 4th quarter 2023

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Sources

Release date

April 2024

Region

Worldwide

Survey time period

Q4 2023

Number of respondents

150 respondents

Special properties

senior leaders of online travel agencies that are involved in technology investment decision-making

Supplementary notes

The source specifies that around half of respondents were from regional online travel agencies with revenue of less than 100 million U.S. dollars.

The countries involved in the study included Brazil, China, France, Germany, India, Mexico, South Korea, the United Arab Emirates, the United Kingdom, and the United States.

Citation formats

Technologies expected to have the biggest impact on OTAs worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2024

A 2023 global survey examined which technologies were expected to have the biggest impact on online travel agencies (OTAs) over the next 12 months. Data analytics and machine learning were the technologies expected to have the biggest impact on OTAs in the coming year, with ** percent and ** percent of respondents, respectively, stating that this was the case.

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Topics

eDreams ODIGEOAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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