
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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The worldwide revenue of HelloFresh, the meal kit delivery service founded in 2011 in Berlin, has plateaued in recent years. In 2024, their global net revenue reached close to *** billion Euros. This is similar to the 2023 revenue, but more than double the revenue of 2020 and roughly six times the revenue of 2018. The majority of their revenue originated in North America.
It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.
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Market overview
HelloFresh
Consumer behavior
Key players
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.