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Teens and adults in the United States on brand experiences they would be open to in the metaverse as of May 2022

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Sources

Release date

July 2022

Region

United States

Survey time period

May 2022

Age group

13-60 years

Citation formats

U.S. teens and adults: brand experiences in the metaverse 2022

Published by Thuy D., Aug 30, 2022
As of May 2022, half of surveyed teens and adults in the United States said they would be receptive to brands letting them browse, try, and buy their products and services in the metaverse. Overall, ** percent of respondents stated that they would be open to brands helping them customize their avatars with virtual products or merchandise. One third of respondents stated they would like to see brands collaborate with a celebrity or a creator on a metaverse experience.
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