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Reasons for purchasing conscious beauty products in South Korea as of February 2023

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Source

Release date

April 2023

Region

South Korea

Survey time period

February 14 to 17, 2023

Number of respondents

325 respondents

Age group

19 to 59 years

Method of interview

Online survey

Citation formats

Reasons to purchase conscious beauty products South Korea 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 17, 2023
According conducted in February 2023 among South Korean consumers, around ** percent of respondents answered they chose to purchase conscious beauty products because they seemed to be non-irritating. Conscious beauty usually refers to products aligning with one's personal values of ingredients, sustainability, ethicality, impact, and transparency. In everyday life, this often translates to selecting products with organic ingredients that are cruelty-free and have been made under good working conditions.
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