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Most commonly purchased type of conscious beauty products in South Korea as of February 2023

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Source

Release date

April 2023

Region

South Korea

Survey time period

February 14 to 17, 2023

Number of respondents

325 respondents

Age group

19-59 years

Special properties

respondents in Seoul, Gyeonggi, and five other South Korean metropolitan cities

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Commonly bought types of conscious beauty products South Korea 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 4, 2023
According to a survey conducted in February 2023 among South Korean consumers, skincare products were the most commonly-purchased conscious beauty product category at a respondent share of ** percent. Conscious beauty is associated with choosing products aligning with one's personal values regarding ingredients, sustainability, ethicality, impact, and transparency. In everyday life, this often translates to selecting products with organic ingredients that are cruelty-free and have been made under good working conditions.
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