Brazil: internal communications' investment plans 2026| ��ƽ��

Initiatives internal communications (IC) professionals planned to invest in during the year in Brazil as of February 2026

Characteristic	Will increase the budget	Will keep the budget the same (or adjust for inflation)	Don't use and don't intent to use	Will discontinue
Training and actions to develop managers as communicators	42%	38%	18%	2%
Internal Influencers Program, to promote increasingly transversal communication in the company where everyone can be a broadcaster	40%	24%	33%	3%
Specific communication channels for managers	33%	48%	19%	0%
Communication Agents Program, so that employees have the autonomy to carry out communications for their areas and units	29%	28%	41%	1%
Systematization of conversations' and meetings' rituals in the company	28%	44%	27%	1%
Streamline events with team leads	24%	65%	10%	1%
Executive events with employees (town halls, conventions, etc.)	20%	67%	12%	1%

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Release date

March 2026

More information

Region

Brazil

Survey time period

December 2025 to February 2026

Number of respondents

140 respondents

Special properties

among internal communications (IC) professionals

Supplementary notes

Missing percentage points to 100 are probably due to rounding.

Citation formats

As of February 2026, approximately 42 percent of internal communications (IC) professionals surveyed in Brazil said they would increase their spending on training and actions to develop managers as communicators in the coming year. Approximately 65 percent intended to keep their budget for streamline events with employees (town halls, conventions, etc.).