Virtual shops are defined by the source as services that allow users to visit stores and purchase products using avatars in virtual stores on the internet that utilize 3D scanning/modeling, virtual reality (VR), augmented reality (AR), etc.
Sample sizes of age groups:
Men aged 20 to 29 years: n=111
Men aged 30 to 39 years: n=221
Men aged 40 to 49 years: n=159
Women aged 20 to 29 years: n=203
Women aged 30 to 39 years: n=210
Women aged 40 to 49 years: n=161
Citation formats
Awareness of virtual stores Japan 2022, by gender and age group
A survey conducted in Japan during December 2022 showed that more than ** percent of men in their twenties knew about virtual shops. The share was lower among women of the same age group. Virtual shops are places in virtual environments that allow users to purchase products while using avatars.
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NTT Data Institute of Management Consulting. (February 6, 2023). Share of people who know about virtual shops in Japan as of December 2022, by gender and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. "Share of people who know about virtual shops in Japan as of December 2022, by gender and age group." Chart. February 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. (2023). Share of people who know about virtual shops in Japan as of December 2022, by gender and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting. "Share of People Who Know about Virtual Shops in Japan as of December 2022, by Gender and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2023, /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
NTT Data Institute of Management Consulting, Share of people who know about virtual shops in Japan as of December 2022, by gender and age group ÌÇÐÄÆƽâ°æ, /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/ (last visited July 29, 2026)
Share of people who know about virtual shops in Japan as of December 2022, by gender and age group [Graph], NTT Data Institute of Management Consulting, February 6, 2023. [Online]. Available: /statistics/1370253/japan-virtual-shop-awareness-by-gender-and-age-group/
