among companies that were not part of the primary sector; among companies that knew the word "metaverse" and were interested in using the metaverse for their business; multiple answers possible
Method of interview
Online panel
Supplementary notes
*"NFT" is an abbreviation for non-fungible token.
Citation formats
Leading words associated with the metaverse among businesses Japan 2022
A survey conducted in March 2022 found that ** percent of Japanese companies in the secondary and tertiary sector that were interested in using the metaverse for their business purposes associated the word "virtual space" with the metaverse. "Virtual space" was the most commonly given answer in this survey, followed by "avatar" and "virtual reality."
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PwC Japan. (May 16, 2022). Most common words associated with the metaverse among companies in Japan as of March 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/
PwC Japan. "Most common words associated with the metaverse among companies in Japan as of March 2022." Chart. May 16, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/
PwC Japan. (2022). Most common words associated with the metaverse among companies in Japan as of March 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/
PwC Japan. "Most Common Words Associated with The Metaverse among Companies in Japan as of March 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 May 2022, /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/
PwC Japan, Most common words associated with the metaverse among companies in Japan as of March 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/ (last visited July 31, 2026)
Most common words associated with the metaverse among companies in Japan as of March 2022 [Graph], PwC Japan, May 16, 2022. [Online]. Available: /statistics/1369018/japan-leading-words-associated-with-metaverse-among-companies/