News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022
Characteristic
Share of respondents
Don't know
5%
Not using right now
27%
Just a few experiments
39%
Use it quite a bit
23%
Big part of what we do
5%
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results reflect responses from industry leaders from 32 countries selected to reflect a strategic sample of select industry leaders from 53 countries, not a representative sample
Method of interview
Online survey
Supplementary notes
Question: How much do currently use AI to drive story selection or recommendations on your website and app?
Citation formats
AI use for news story suggestions according to industry leaders worldwide 2022
According to a global report held among industry leaders exploring trends in journalism and news, 67 percent of publishers were using AI to some extent for news story recommendations or selections on their website or app as of late 2022. Out of that percentage, five percent said using AI in this way was a big part of what they do.
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Reuters Institute for the Study of Journalism. (January 10, 2023). News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1368567/ai-use-for-news-story-recommendations/
Reuters Institute for the Study of Journalism. "News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022." Chart. January 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1368567/ai-use-for-news-story-recommendations/
Reuters Institute for the Study of Journalism. (2023). News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1368567/ai-use-for-news-story-recommendations/
Reuters Institute for the Study of Journalism. "News Publishers' Use of Artificial Intelligence (Ai) for Story Selection or Recommendations on Their Website or App According to Industry Leaders Worldwide as of December 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2023, /statistics/1368567/ai-use-for-news-story-recommendations/
Reuters Institute for the Study of Journalism, News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022 ÌÇÐÄÆƽâ°æ, /statistics/1368567/ai-use-for-news-story-recommendations/ (last visited July 30, 2026)
News publishers' use of artificial intelligence (AI) for story selection or recommendations on their website or app according to industry leaders worldwide as of December 2022 [Graph], Reuters Institute for the Study of Journalism, January 10, 2023. [Online]. Available: /statistics/1368567/ai-use-for-news-story-recommendations/
