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There were 6.54 million paid subscribers to The New York Time Company's digital-only news product in the first quarter of 2023. The trend from the years 2014 to 2022 showed consistent quarterly growth during that time period.

New York Times subscriptions

New York Times Company's digital-only subscriber number passed the one million mark in 2015, and the number of New York Times digital subscriptions has been steadily rising since the company implemented its pay wall in 2011.

As many newspapers and magazines have been struggling with low circulation in the last few years, paid content in digital formats is one of the solutions to make the business profitable. By 2025, U.S. publishers are predicted to generate about 2.9 billion U.S. dollars in revenues from the sales of digital newspapers.

Advertising revenue

Traditionally, advertising has been one of the main sources of revenue for the newspaper industry. In recent years however, newspaper advertising expenditure has been consistently declining, pushing newspaper companies to diversify its sources of revenue. For example, more than 60 percent of The New York Times Company's revenue in 2008 was generated by advertising, a share which had dropped to 30 percent by 2016. In 2020, The NYT’s ad revenue fell below 400 million U.S. dollars for the first time.