Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023
Characteristic
Share of respondents
Supportive (research, ideation, workflow)
50%
Quality improvement (content creation/correction)
8%
Both
39%
Neither
4%
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A global survey revealed that 50 percent of responding newsroom executives viewed GenAI tools as something that would serve more of a supportive role in the newsroom, with only eight percent perceiving AI as a way to improve quality. However, just under 40 percent said they could imagine it fulfilling both roles.
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WAN-IFRA. (May 24, 2023). Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/
WAN-IFRA. "Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023." Chart. May 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/
WAN-IFRA. (2023). Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/
WAN-IFRA. "Attitudes towards The Use of Generative Ai in a Supportive Role or for Quality Improvement in Newsrooms According to Newsroom Executives Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 May 2023, /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/
WAN-IFRA, Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/ (last visited August 02, 2026)
Attitudes towards the use of generative AI in a supportive role or for quality improvement in newsrooms according to newsroom executives worldwide as of May 2023 [Graph], WAN-IFRA, May 24, 2023. [Online]. Available: /statistics/1388269/generative-ai-use-intentions-in-newsrooms-worldwide/
