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In 2025, South Korean K-pop boy band Stray Kids sold almost million album copies. Since debuting in March 2018, the group has sold a total of about **** million album copies, with 2023 being their best year.

Pioneers of the Next Wave of K-Pop

Stray Kids is an eight-member boy band formed through a reality show of the same name by JYP Entertainment in 2017. The group debuted in March 2018 with the album “I am NOT” and the title track “District 9.” Since then, they have shown steady growth in album sales over the past years, rising in popularity among K-pop groups. In 2023, two of Stray Kids’ albums ranked in second and fourth place on the list of top ten best-selling boy group albums in South Korea, competing alongside popular boy band SEVENTEEN.

JYP Entertainment’s success

JYP Entertainment is one of the big four South Korean companies in the entertainment industry, managing artists such as TWICE, 2PM, Day6, ITZY, and NMIXX. JYP's sales revenue has gradually increased over the years, peaking in 2024 with a revenue of over *** billion South Korean won. Among the four major entertainment companies, JYP ranked fourth as a leading K-pop entertainment company, with revenue expected to grow further. The company debuted multiple new artists in 2025.