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Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023

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Release date

March 2023

Region

Worldwide

Survey time period

February 2023

Number of respondents

11,000 respondents

Age group

18 years and older

Supplementary notes

The survey was carried out in the following countries: Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom (UK), and the United States.

Citation formats

Reasons why consumers opt into mobile marketing worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 26, 2023
During an early 2023 survey carried out in ** countries worldwide, earning immediate discounts or loyalty reward points was found to be the main reason why consumers opted into receiving brand communications on their smartphones, named by ** percent of respondents. Roughly every fifth interviewee mentioned receiving personalized offers based on browsing behavior or past purchases in the same context.
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