H. Yoo
Research expert covering South Korea
Ford Motor Company - Statistics & Facts
At the end of October 2024, the Ford Motor Company made plans to halt production of its fully electric F-150 Lightning pickup truck until early January 2025. The F-150 Lightning model was the seventh best-selling battery-electric vehicle in the United States, but its sales did not rival those of Tesla’s Model Y and Model 3, the two bestsellers. The group’s Ford Model e segment, focusing on electric vehicles, was the least lucrative of all of its operations in 2025, but its performance in other areas helped the American manufacturer maintain its position as one of the leading automakers worldwide based on revenue.
The bulk of Ford Motor Company's 2025 revenue was generated from the sales of its two main automobile brands, Lincoln and Ford. The manufacturer's subsidiaries also include Ford Motor Credit Company, which provides financing, leasing, and insurance to and through its dealers. Ford Credit helped facilitate the purchase of new and used vehicles by retail customers, rental companies, and government entities, along with making it possible for dealerships to improve their facilities.
Global and domestic success
The United States is Ford's primary national market, where its eponymous brand marque was the second best-selling car brand in 2025. However, while the group owned one of the most popular brands in the U.S., other automakers held a larger share of the market. In 2024, the General Motors Company and Toyota Motor Corporations recorded more U.S. sales across all these subsidiaries than the Ford Motor Company.
While Ford Motors faces competition in its domestic market, the company must also contend with a changing global automotive landscape. The group has been focusing its U.S. and global efforts on its Ford Blue segment, which represents the company's internal combustion engine and hybrid vehicle production, including plug-in hybrid electric vehicles such as the Ford Ranger. In contrast, other manufacturers such as the BMW Group and the Volkswagen Group have been electrifying their model range, while Chinese electric vehicle manufacturers increasingly enter European and American markets.
Slowing down in the electric vehicle market
Ford’s focus on internal combustion vehicles, while in stark contrast with other market players, is motivated by the fact its investments in electric mobility are yet to pay off. In 2025, Ford Model e, the company's segment focusing on connected electric vehicles and electric architecture, reported losses up to 4.8 billion U.S. dollars before interest and taxes.
However, while the manufacturer slowed down its electrification efforts, it increased its engineering, research, and development expenditures to 9.4 billion U.S. dollars to boost its performance. In 2023, Ford launched Latitude AI, a subsidiary aimed at developing new automated driving technology, and part of this research expense is projected to go towards artificial intelligence and its application in vehicle security.
While the company’s fossil fuel vehicle segment remains popular among Americans, its electric vehicle operations do not boast the same encouraging results, leading Ford to shift its focus from electrification to other technological advances. This increasing focus on new technology could boost Ford's global performance.
