According to a survey con content creators conducted in May 2022 in nine global markets, the most pressing societal issues for content creators who were Gen Z users were racial equality, women's rights, and climate change. In comparison, the war in Ukraine was indicated by 64 percent of Boomer content creators as a social cause important to them.
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Adobe. (August 25, 2022). Share of content creators worldwide who reported considering selected social causes as important for them as of May 2022, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/
Adobe. "Share of content creators worldwide who reported considering selected social causes as important for them as of May 2022, by generation." Chart. August 25, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/
Adobe. (2022). Share of content creators worldwide who reported considering selected social causes as important for them as of May 2022, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/
Adobe. "Share of Content Creators Worldwide Who Reported Considering Selected Social Causes as Important for Them as of May 2022, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Aug 2022, /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/
Adobe, Share of content creators worldwide who reported considering selected social causes as important for them as of May 2022, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/ (last visited July 24, 2026)
Share of content creators worldwide who reported considering selected social causes as important for them as of May 2022, by generation [Graph], Adobe, August 25, 2022. [Online]. Available: /statistics/1357000/leading-social-causes-supported-global-content-creators-by-generation/