* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source does not provide exact date of survey for this data. The date provided is the release date.
Does not account for multitasking.
Citation formats
Average daily time spent using media and technology in the U.S. 2022, by user type
Super users, or users who spend a disproportionately large share of time with media, spent 18 hours and 55 minutes consuming media content per day in 2022. It is about twice as much time compared to all others, who spent 9 hours and 21 minutes with media. Super users accounted for 22 percent fo the U.S. population.
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Activate. (November 1, 2022). Daily time spent using media and technology in the United States in 2022, by user type (in hours.minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1349442/daily-time-spent-media-consumption-user-type-us/
Activate. "Daily time spent using media and technology in the United States in 2022, by user type (in hours.minutes)." Chart. November 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1349442/daily-time-spent-media-consumption-user-type-us/
Activate. (2022). Daily time spent using media and technology in the United States in 2022, by user type (in hours.minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1349442/daily-time-spent-media-consumption-user-type-us/
Activate. "Daily Time Spent Using Media and Technology in The United States in 2022, by User Type (in Hours.Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2022, /statistics/1349442/daily-time-spent-media-consumption-user-type-us/
Activate, Daily time spent using media and technology in the United States in 2022, by user type (in hours.minutes) ÌÇÐÄÆƽâ°æ, /statistics/1349442/daily-time-spent-media-consumption-user-type-us/ (last visited July 22, 2026)
Daily time spent using media and technology in the United States in 2022, by user type (in hours.minutes) [Graph], Activate, November 1, 2022. [Online]. Available: /statistics/1349442/daily-time-spent-media-consumption-user-type-us/
