| Characteristic | All other users | Super Users* |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
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November 2022
United States
as of November 2022
4,001 respondents
18 years and older
* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source adds the following information:
"Video spend: includes money spent on all videos and video services, including traditional/virtual Pay TV, video streaming subscription
services, and video purchases/rentals.
Gaming spend: includes money spent on video games and other video gaming purchases (e.g. inapp
purchases, video gaming subscription services) across all devices.
Music spend: includes money spent on music and music services."
