| Characteristic | Share of market value |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
August 2022
More information
Region
Asia, APAC
Survey time period
2022
Number of respondents
2,400 respondents
Special properties
consumers who use TikTok at least once a week in Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan
Supplementary notes
Shoppertainment is a combination of e-commerce and entertainment aimed to sell products to customers digitally.
Citation formats
