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Leading e-commerce product categories on Black Friday in Brazil in 2020, by number of online orders (in 1,000s)

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Sources

Release date

December 2020

Region

Brazil

Survey time period

November 27, 2020

Supplementary notes

* Heating, ventilation, and air conditioning.

Citation formats

Brazil: number of online orders on Black Friday by top category 2020

Published by
Yihan Ma,
Dec 4, 2020
In 2020, around ** online orders for beauty, fragrances, and health-related items were processed in Brazil during Black Friday (November 27). Meanwhile, approximately ** online purchases of clothes and accessories were registered on that day in the South American country. In terms of online sales revenue, the home appliances and heating, ventilation, and air conditioning (HVAC) category ranked first in Brazil's Black Friday.
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