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Sustainability is an important aspect for online shoppers, even though purchase habits show a different spending behavior. A survey carried out in 2024 in the United States showed that was particularly the case for footwear and clothing purchases. Likewise, ** percent of consumers considered sustainability important when buying consumer electronics, but only ** percent of them actually bought sustainable products.

Sustainability vs. cost in online shopping

While sustainability is a growing concern, cost remains a primary factor for many online shoppers. Nearly 40 percent of consumers prioritize delivery costs over speed, indicating that price sensitivity still plays a crucial role in purchasing decisions. although the shift towards eco-friendly practices is noticeable. 

International trends

Sustainable shopping habits vary significantly across regions. In Latin America, almost half of online shoppers never used sustainable delivery options, with over 10 percent unaware of such options. However, Mexico led the region with 53 percent of shoppers using sustainable delivery.