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Percentage of consumers that purchased a Christmas gift during the Black Friday promotions in Kenya in 2021

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Source

Release date

December 2021

Region

Kenya

Survey time period

2021

Number of respondents

750 respondents

Age group

18-55 years

Supplementary notes

Participants were asked "have you bought a Christmas gift during Black Friday promotions?"

Citation formats

Consumers that bought a Christmas gift during Black Friday in Kenya 2021

Published by
F. Watty,
Oct 4, 2022
In 2021, nearly ** percent of surveyed consumers in Kenya had bought Christmas gifts during Black Friday. Furthermore, the remaining share reported they had not purchased a gift for Christmas during Black Friday. The factor affecting their decision the most was the price tag of the present.
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