Respondents were asked: "To what extent are you likely to try new or different brands when shopping during Ramadan sales?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
Countries studied (Algeria N=640, Egypt N=883, Morocco N=675, Nigeria N=354, Tunisia N=356)
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Share of people open to trying new brands during Ramadan Africa 2022 by country
In 2022, a survey conducted in the selected African countries found that majority of respondents were open to trying new brands during Ramadan. The African average was 74 percent. Furthermore, almost all of the abovementioned countries had a share of over 70 percent. However, there was the exception of Tunisia, where the rate was 63 percent.
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TGM Research. (March 30, 2022). Share of people open to trying new brands during Ramadan in Africa in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/
TGM Research. "Share of people open to trying new brands during Ramadan in Africa in 2022, by country." Chart. March 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/
TGM Research. (2022). Share of people open to trying new brands during Ramadan in Africa in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/
TGM Research. "Share of People Open to Trying New Brands during Ramadan in Africa in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2022, /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/
TGM Research, Share of people open to trying new brands during Ramadan in Africa in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/ (last visited August 04, 2026)
Share of people open to trying new brands during Ramadan in Africa in 2022, by country [Graph], TGM Research, March 30, 2022. [Online]. Available: /statistics/1332411/share-of-people-open-to-trying-new-brands-during-ramadan-in-africa/
