among those holding senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies
Method of interview
Online survey
Supplementary notes
Question: Will you be putting more or less effort into the following third-party platforms when it comes to distribution and engagement in the coming year?
Participants came from organizations with a print background, digital-born media, B2B companies, or news agencies, or represented commercial or public service broadcasters.
Citation formats
News publishers and third-party platforms worldwide 2021
A survey held at the end of 2021 found that 54 percent of news industry leaders worldwide intended to put more effort into distribution and engagement via Instagram in the coming year. By contrast, publishers said that they would be putting less effort into Facebook and Twitter.
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Reuters Institute for the Study of Journalism. (January 10, 2022). Level of effort news publishers will put into third-party platforms in the next year according to news industry leaders worldwide as of December 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/
Reuters Institute for the Study of Journalism. "Level of effort news publishers will put into third-party platforms in the next year according to news industry leaders worldwide as of December 2021." Chart. January 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/
Reuters Institute for the Study of Journalism. (2022). Level of effort news publishers will put into third-party platforms in the next year according to news industry leaders worldwide as of December 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/
Reuters Institute for the Study of Journalism. "Level of Effort News Publishers Will Put into Third-party Platforms in The next Year According to News Industry Leaders Worldwide as of December 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2022, /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/
Reuters Institute for the Study of Journalism, Level of effort news publishers will put into third-party platforms in the next year according to news industry leaders worldwide as of December 2021 ÌÇÐÄÆƽâ°æ, /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/ (last visited July 30, 2026)
Level of effort news publishers will put into third-party platforms in the next year according to news industry leaders worldwide as of December 2021 [Graph], Reuters Institute for the Study of Journalism, January 10, 2022. [Online]. Available: /statistics/1329345/news-publishers-engaging-with-third-party-platforms-worldwide/
