| Characteristic | Share of respondents |
|---|---|
| Email newsletters | 94% |
| Websites | 89% |
| News apps | 74% |
| Podcasts | 51% |
| Video | 46% |
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December 2016
Worldwide
September and October 2016
1,357 respondents
The source adds the following information: "The respondent pool consisted of business leaders in 97 countries and 31 industries. C-level executives were the most highly represented group by job title (50% of respondents); others in the pool included managing partners, managing directors, VPs, directors, general managers, and board members. Industries represented include: consulting and business services (21% of respondents); finance (14%); media and advertising (13%); technology (11%); healthcare and life sciences (4%); retail and luxury goods (4%); and others (34%). The four largest industry segments were selected for this analysis. Distribution of respondents across age ranges was: under 25 (2%); 25-34 (13%); 35-44 (18%); 45-54 (26%); 55-64 (24%); 65 and older (16%)."
