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Distribution of digital video users in Norway 2022, by time usage

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Supplementary notes

Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).

All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Advertising and Media Outlook.

Citation formats

Digital video user distribution in Norway 2022, by time usage

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2022
In 2021, around ** percent of people in Norway used OTT video between *** and **** hours per week, engaging in activities like video streaming, downloads, or pay-per-view. Over *** percent of people were estimated to engage with such content for between ** and ** hours. Only around *** percent of people used such content for more than ** hours a week. Over ** percent are estimated to not engage with any digital video market content at all.
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