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Market share of generations in the overall and sustainable food & non-alcoholic beverage market in Germany in 2022

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Source

Release date

April 2023

Region

Germany

Survey time period

2022

Supplementary notes

* Shares have been rounded, The greatest generation represents less than 0.5 percent and thus its share was rounded to 0 percent.

Generations are defined as follows:
The Greatest Generation: 1901-1927, Silent Generation: 1928-1945, Baby Boomers: 1946-1964, Generation X: 1965-1979, Millennials: 1980-1994, Generation Z: 1995-2012

For more on the methodology used, please visit the methodology page for ÌÇÐÄÆƽâ°æ's Global Consumer survey here.

Citation formats

Germany: Generational share of the overall & sustainable food & drinks market in 2022

Published by
T. Ozbun,
Apr 13, 2023

In 2022, millennials in Germany accounted for ** percent of the overall food and non-alcoholic beverage market. At the same time, the generational share of millennials was **** percent higher for the sustainable food and drinks market.
For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.

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Statistics on " Generation Z in Germany "

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Overview

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Free time and media usage

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Social media

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Consumption

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Finances and career

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Topics

Sustainable consumption in GermanySustainabilitySustainability in the tech industrySustainable packaging industry worldwideSustainability in e-commerce
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