| Characteristic | 18-34 | 35-54 | 55+ |
|---|---|---|---|
| The story | 20% | 13% | 7% |
| Escaping reality, being fully into the game | 10% | 13% | 7% |
| Fun, enjoyable, good experience | 10% | 10% | 8% |
| High quality graphics or visuals | 13% | 10% | 4% |
| Non-specific positive response | 10% | 11% | 2% |
| New innovations or technology | 7% | 8% | 5% |
| Character customization, becoming the character | 6% | 3% | 2% |
| Nothing/not interested | 8% | 21% | 56% |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Loading statistic...
Download
Source
Source
In cooperation with
Vorhaus Advisors
Release date
January 2022
More information
Region
United States
Survey time period
December 14 to 30, 2021
Number of respondents
1,080 respondents
Age group
18 years and older
Special properties
among those who play games on any platform
Method of interview
Online survey
Supplementary notes
Survey question: "What attracts you the most when it comes to the idea of a new immersive game on mobile, PC, Console or other devices?"
Those who said 鈥淒on鈥檛 know or no answer鈥 n=217
Citation formats
