Based on a survey conducted in the second quarter of 2025, almost ** percent of the South African internet users were on social media to stay in touch with friends and family. Almost **** of the respondents cited reading news stories on social media, which was the second most popular reason cited. Moreover, seeing what's being talked about ranked as the third main purpose for South Africans on social media. In contrast, the least reported reasons were making new contacts or avoiding missing out on things.
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DataReportal, & Hootsuite, & We Are Social. (November 8, 2025). Most popular reasons for internet users in South Africa to use social media as of 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, und Hootsuite, und We Are Social. "Most popular reasons for internet users in South Africa to use social media as of 2nd quarter 2025." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, Hootsuite, We Are Social. (2025). Most popular reasons for internet users in South Africa to use social media as of 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal, and Hootsuite, and We Are Social. "Most Popular Reasons for Internet Users in South Africa to Use Social Media as of 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1316431/social-media-usage-reasons-in-south-africa/
DataReportal & Hootsuite & We Are Social, Most popular reasons for internet users in South Africa to use social media as of 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1316431/social-media-usage-reasons-in-south-africa/ (last visited July 30, 2026)
Most popular reasons for internet users in South Africa to use social media as of 2nd quarter 2025 [Graph], DataReportal, & Hootsuite, & We Are Social, November 8, 2025. [Online]. Available: /statistics/1316431/social-media-usage-reasons-in-south-africa/
