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MorningStar Farms is the most well-known meat substitutes brand in the U.S., with a brand awareness of 53 percent. Our meat substitutes brand consumption ranking shows a different picture, with Beyond Meat having the highest usage share among consumers who know the respective brand. MorningStar Farms also has the most loyal meat substitute brand customers, followed by Amy's Kitchen customers, 84 percent of which say they will consume products of the brand again in the future.