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In 2023, the average price difference per pound between beef and plant-based alternatives in broadline distribution in the United States amounted to **** U.S. dollars. Plant-based beef alternatives costed more and were priced at around *** U.S. dollars per pound, compared to the cost of beef which was around *** U.S. dollars per pound. This disparity showed across the board, with plant-based alternatives costing more than animal-based meat in all categories.  

How many people follow a vegetarian or vegan diet in the United States?

The dietary preferences of consumers in the United States varied across age groups. It was recorded that approximately ****percent of individuals aged between 18 and 19 followed a vegan diet. Similarly, ***percent of respondents within the same age group reported following a vegetarian diet. However, as the age of respondents increased to above 40 years old, the prevalence of vegan and vegetarian diets declined.

How big is the plant-based meat industry in the United States?

In 2022, the sales of plant-based meat alternatives in the U.S. were predominantly based in the retail segment, followed by sales in the food service segment channels. The majority of meat alternative sales in the food service sector in the U.S. were made through restaurants, making up about ** percent of the total. This was followed by educational facilities, which also accounted for a notable portion of meat substitute sales.