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In 2024, egg substitutes saw their dollar sales value grow by ***percent in the U.S. market. In the 52 weeks ending December 1, 2024, the dollar sales value growth rate of meat and seafood substitutes was at approximately minus percent. Egg substitutes have the lowest dollar sales value in the market for plant-based foods. 

Plant-based food in the U.S.

Plant-based foods tend to be more expensive than their animal-based counterparts. The average price of milk, for example, is *** U.S. dollars per gallon, compared to **** U.S. dollars per gallon of milk alternatives. The average price for meat is **** U.S. dollars, whereas meat alternatives are about twice as expensive. Sales of plant-based foods in the U.S. had been growing much faster in recent years than the sales of the total food retail market. However, in 2023 and 2024, while total food retail has experienced positive growth, sales of plant-based foods dipped into negative numbers for the first time, perhaps signaling some stagnation in the market. 

Plant-based milk in the U.S.

Milk alternatives have the highest sales share of plant-based food alternatives. Plant-based milk alternatives account for approximately ** percent of all U.S. plant-based alternative sales. By comparison, plant-based meat only accounts for *** percent of all meat dollar sales. The volume of milk substitutes consumed in the United States was almost *** million kilograms in 2024. This figure is forecast to reach close to *** billion kilograms in 2030. The leading milk alternative brand ranked by brand awareness in the U.S. is Silk, followed by Blue Diamond's Almond Breeze and Chobani.