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Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024

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Source

Release date

August 2024

Region

United Kingdom

Survey time period

April 23, 2024, to July 11, 2024

Number of respondents

7,481 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Most well-known meat substitute brands in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 24, 2024

With 80% brand awareness, Quorn tops the ranking of the most well-known meat substitute brands among online consumers in the United Kingdom. Runner-up Linda McCartney is not far behind, with 68% of respondents recognizing the brand, followed by Beyond Meat with a brand awareness of 41% among UK respondents.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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Topics

Meat substitutes market in the UKVeganism and vegetarianism in the U.S.Meat substitutes market in the U.S.Veganism and vegetarianism in the UKVeganism and vegetarianism in Germany
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Access limited to Free Statistics. Premium Statistics are not included.
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