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In 2024, milk alternatives had the highest sales value in the plant-based food market in the United States. In the 52 weeks ending December first that year, sales of milk alternatives were valued at approximately *** billion U.S. dollars. Meat alternatives were valued at *** billion U.S. dollars. Tofu, tempeh, and Seitan were valued at approximately *** million U.S. dollars. The year-on-year growth rate for plant-based foods in the U.S. can be found here.

Plant-based meat and milk market in the U.S.

Almond milk is the top-selling category of milk substitutes in the United States. Sales of soy and coconut milk were low in comparison. The most well-known plant-based milk brands among consumers in the U.S. are **** and **** In the meat substitutes market, the most purchased plant-based meats in the U.S. in 2022 were beef-style alternative burgers and traditional veggie burgers. * and *** are the most popular meat-substitute brands.

Decline of the plant-based meat market in the U.S.

The plant-based meat market has entered a downward trend. Compared to 2023, the market in 2024 shrank by ** percent measured in unit sales. Taking the prior year's decline into account, the market shrank by over a quarter.