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Women's fragrances dollar sales in the United States in 2025, by category (in million U.S. dollars)

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Release date

2026

Region

United States

Survey time period

52 weeks ended February 22, 2026

Supplementary notes

Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended February 22, 2026. 


Values were rounded.

Citation formats

U.S. women's fragrances dollar sales by type 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

Women's fine fragrances dollar sales in the United States in 2025 were highest for perfumes and colognes. The perfumes and colognes/body powder category generated sales amounting to over *** billion U.S. dollars in the United States that year.

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Fragrance market in the U.S.Celebrity beauty brandsCosmetics in CanadaGlobal prestige/luxury cosmetics Fragrance e-commerce
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