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Fragrance preferences among men in the United States in 2024

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Source

Release date

December 2024

Region

United States

Survey time period

November 2024

Number of respondents

4,177 respondents

Special properties

male and female consumers

Citation formats

Fragrance preferences among men in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2025

According to a survey conducted in November 2024, ** percent of male respondents reported wearing woodsy fragrances, such as cedar or sandalwood. Just ** percent wore citrusy scents such as orange and clementine. 

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Bath & Body WorksCosmetics industry in the U.S.SephoraLush Cosmetics Ltd.Cosmetics industry
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