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Fragrance preferences among women in the United States in 2024

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Source

Release date

December 2024

Region

United States

Survey time period

November 2024

Number of respondents

4,177 respondents

Special properties

male and female consumers

Citation formats

Fragrance preferences among women in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 25, 2025

According to a survey conducted in November 2024, slightly over half of female respondents reported wearing floral fragrances such as rose and jasmine. On the other hand, just ** percent preferred scents such as linen and cut grass, which fall under the 'clean' category. 

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Bath & Body WorksCosmetics industry in the U.S.SephoraLush Cosmetics Ltd.Cosmetics industry
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