The online consumer goods' market sees mainly two types of retailers competing in Italy: brick-and-mortar generalists and pure players such as Amazon or Cortilia. In the 12 months ending September 22, 2024, grocery retailers accounted for ** percent of the value of online food and grocery sales Meanwhile, pure players recorded a market share of ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Consorzio Netcomm. (October 7, 2024). Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer." Chart. October 7, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. (2024). Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm. "Distribution of Online Retail Sales of Food, Beverage, and Household Products in Italy in 2024, by Type of Retailer." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Oct 2024, /statistics/1290943/online-grocery-market-breakdown-by-category-italy/
Consorzio Netcomm, Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer ÌÇÐÄÆÆ½â°æ, /statistics/1290943/online-grocery-market-breakdown-by-category-italy/ (last visited July 30, 2026)
Distribution of online retail sales of food, beverage, and household products in Italy in 2024, by type of retailer [Graph], Consorzio Netcomm, October 7, 2024. [Online]. Available: /statistics/1290943/online-grocery-market-breakdown-by-category-italy/