A survey conducted in Italy in 2024 showed what are the main reasons consumers do not shop for groceries online. Almost ** percent consider it a disadvantage not being able to see the product in person, followed by around ** percent who do not want to pay the shipping costs. Around ten percent consider the lack of security and privacy a problem.
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YouGov Italy. (October 29, 2024). Main disadvantages of online grocery shopping in Italy in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1535864/italy-disavantages-of-online-grocery-shopping/
YouGov Italy. "Main disadvantages of online grocery shopping in Italy in 2024." Chart. October 29, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1535864/italy-disavantages-of-online-grocery-shopping/
YouGov Italy. (2024). Main disadvantages of online grocery shopping in Italy in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1535864/italy-disavantages-of-online-grocery-shopping/
YouGov Italy. "Main Disadvantages of Online Grocery Shopping in Italy in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Oct 2024, /statistics/1535864/italy-disavantages-of-online-grocery-shopping/
YouGov Italy, Main disadvantages of online grocery shopping in Italy in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1535864/italy-disavantages-of-online-grocery-shopping/ (last visited August 04, 2026)
Main disadvantages of online grocery shopping in Italy in 2024 [Graph], YouGov Italy, October 29, 2024. [Online]. Available: /statistics/1535864/italy-disavantages-of-online-grocery-shopping/