The source does not specify the number of respondents or the date of publication. The release date given is that of last access.
Black Friday usually takes place during the last week of November. In 2021, it was scheduled for November 26.
Citation formats
Consumer participation in Black Friday in Brazil 2017-2021
During a survey, three-quarters of consumers in Brazil said they intended to participate in Black Friday in 2021. That is an increase of 29 percentage points over the previous year's edition. Black Friday usually takes place during the last week of November. In 2021, it was held on November 26.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Picodi. (January 31, 2022). Level of participation in Black Friday among consumers in Brazil from 2017 to 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1287596/level-participation-black-friday-consumers-brazil/
Picodi. "Level of participation in Black Friday among consumers in Brazil from 2017 to 2021." Chart. January 31, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1287596/level-participation-black-friday-consumers-brazil/
Picodi. (2022). Level of participation in Black Friday among consumers in Brazil from 2017 to 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1287596/level-participation-black-friday-consumers-brazil/
Picodi. "Level of Participation in Black Friday among Consumers in Brazil from 2017 to 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2022, /statistics/1287596/level-participation-black-friday-consumers-brazil/
Picodi, Level of participation in Black Friday among consumers in Brazil from 2017 to 2021 ÌÇÐÄÆƽâ°æ, /statistics/1287596/level-participation-black-friday-consumers-brazil/ (last visited July 20, 2026)
Level of participation in Black Friday among consumers in Brazil from 2017 to 2021 [Graph], Picodi, January 31, 2022. [Online]. Available: /statistics/1287596/level-participation-black-friday-consumers-brazil/
